Bad Data can be Like Trying to Drive With a Foggy Windshield
Bad data is rarely a technical mystery, it’s usually a decision problem wearing a data costume. This article shows why KPI trust breaks (definitions, timing, identity), what a trust-first approach looks like, and how to build a data “supply chain” that produces reliable dashboards and forecasts. Includes a practical road map and a 2-week starter plan to surface where your numbers are getting distorted.
