Digital Efficiency Consulting Group – Resources
Small improvements create real change.
You’ve collected your customer feedback — great! But now what?
Too many companies treat surveys as a one-way street. They gather responses, check a box, and move on. The real transformation happens when feedback becomes part of your daily culture — visible, celebrated, and actionable.
We’ve talked about why you should go after customer feedback — now let’s focus on how to do it well. Because simply sending out a survey isn’t enough. The design, timing, and integration matter.
So if you’re waiting for feedback to come in naturally, you’re hearing from only a tiny fraction of your customers — and likely missing the larger signal.
Are you simply providing a service to your customers — or are you creating an experience that makes them feel heard, appreciated, and valued?
Today’s customers expect more than just a transaction. In fact, 86% of buyers are willing to pay more for a better customer experience (according to PwC). And yet, many companies still focus on operations, metrics, and quarterly goals… rather than the feeling they leave their customers with.